Big sales don't always mean a healthy business.
I'm Syed Gaddafi, a Strategic Advisor to Malaysian e-commerce brands. I help founders get control of their cash flow, understand their unit economics, and scale when the numbers back it up, not when it just feels like time.
From the aircraft cabin to the boardroom.
I started out as cabin crew, where I learned discipline, SOPs and how to look after customers under pressure. I brought that into e-commerce, and it's still how I look at a business today: follow the checklist, read the instruments, and never fly on gut feeling alone.
- BrandLed a brand to consistent 8-figure annual sales, five years in a row.
- AdvisoryNow a strategic partner and advisor to several companies with 7- to 8-figure annual sales.
- EducationHolds an MBA and is currently pursuing a DBA.
- AdvocacyPresident of MECA (Malaysia Ecommerce Entrepreneurs Association).
- AuthorWrote DON'T SCALE, a guide to market research and unit economics.
SG Strategic Advisory
A monthly package for founders who already have sales, and want someone from outside to look at the numbers honestly and make decisions with them.
1 online session
Review last month's performance, set this month's priorities, and decide what to stop doing.
1 on-site visit
I come to your premises, meet your team, and see for myself how operations actually run.
WhatsApp & email
Ask whenever you need to between sessions. Small decisions don't have to wait for next month's meeting.
It's a fit if this sounds familiar
- Sales are going up, but the money in the bank isn't.
- Cash flow is always tight, even with plenty of orders.
- Your team keeps growing, but the work isn't getting faster.
- You want to scale, but you're not sure the numbers support it.
Before you burn cash to scale, read this.
DON'T SCALE is a 9-chapter ebook on market research and unit economics, written in Bahasa Melayu. It's for founders who want to know whether their product is truly profitable before they raise the ad budget and hire more people.
A voice for e-commerce sellers
As President of MECA, I take the issues facing Malaysian e-commerce entrepreneurs to the people who decide on them, including withholding tax (WHT) on digital ads, which lands straight on small sellers' costs.
Follow on Threads
Business strategy and the real problems SMEs face, in language business owners understand. No empty theory.
@syed.gaddafiWant to talk about your brand?
Send me a message on Threads with a little about your business and where it's stuck. I reply personally.